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Interested In Franchising With Cool Hand Luke's?

Initial Franchise Fee:


Minimum Experience for Operator or Manager:

2 years in full service similar type restaurant

Minimum Net Worth

1 million and/or ability to obtain financing

Minimum Cash Investment:

150k - 250k

Total Franchise Investment:

365k - 1.1 million

Franchising with Brooks Restaurant Group

At Cool Hand Luke's we take great pride in serving only USDA aged beef selected just for our restaurant specifications. Each steak is "hand-cut" by our Certified Beef Specialist's then dipped in our "secret" marination of spices, and papaya. We then vacuum pack our steaks to lock in the fresh flavors that ensure their renowned goodness…

This is the "secret" process which gives our steaks the superb flavor, tenderness, & consistency that our guests rave about on a nightly basis.

Because we own our meat plant, we are able to offer our franchisees the highest quality steaks and meats at prices that fit our business model as a family friendly steakhouse.

While there are many benefits to owning a Cool Hand Luke's Steakhouse, three benefits stand out; the return on investment, the business model, and the operating system. With the business model being a dinner only concept, franchisees are able to manage costs such as semi-variable and labor more effectively. With only one day part, franchisees are able to have their best team on shift nearly every day.




The operating system is time tested and it works. When followed, every guest has a memorable experience. The quality of our steaks from our meat provider is first rate and allows for a consistent product every day. The ongoing support from the franchisor is among the best in the industry and the knowledge the franchise team brings to my business increases my bottom line.

-Tom Pilloud-

Brooks Restaurant Group has a franchise model that makes ownership attractive. If you've ever considered owning a franchise and are interested in a unique and challenging opportunity with a brand that is experiencing a resurgence, Brooks Restaurant Group is worth serious consideration. Our guests really love our products. Not just like them, but love them. From our quality food to our unique concepts that allows an opportunity for individual creations, we have what guests crave. I find it very rewarding to be associated with such positive experiences. This work may not be the easiest thing you've ever done, but you'll love coming to work. I feel completely supported by our corporate office, while at the same time I appreciate the independence that I have. At the end of the day, I know I am backed by a reputable, fast-growing company that will look out for my best interests.


-Mark Courtney-

franchisee since 2008 with 3 locations